Mobile Development

mobileapplicationdevelopmentMobile development is the “building” stage of your overall mobile plan – the stage of actually creating mobile software and mobile apps. Your company should discuss things like user engagement and workflow with your mobile development vendor, first. Decisions on things like colors and logos should wait for later stages of development.

Consider these questions early in the development process:

  • What will the user do in the app?
  • What is the app trying to achieve?
  • What is the end goal?
  • How can the process be made simple and straightforward for the end user?

To reach its full potential, a mobile app should be easy to use from the beginning. The user should not have to take any extra time being oriented on how to use the app. If the app is not easy to use and straightforward, its chances of success are slim. This is just another reason why it is important to smooth out simplicity and workflow before starting programming.

Other decisions, like what type of app to develop, can be made once the workflow has been established. It is important to weigh your options with three different types of apps: native, mobile web, and hybrid apps.

Native apps are coded for a certain operating system, such as Google Android or Apple iOS. They must be written separately for each operating system. They are more expensive and time-consuming to build. The main advantage for a native app is that, being more specialized, it will run faster than other types.

Mobile web apps are usually written in HTML5. They only need to be written once and work across all mobile platforms. However, the disadvantage to mobile web apps is that they will have have access to as many features nor are they are fast or smooth as a native app.

In hybrid apps, some code is written in native and some is written to work with multiple platforms. They are not as effective or smooth as native apps, but they are a less expensive option and offer many of the advantages of native apps.

Your mobile development partner will guide you through the development process after you express your goals and what you want your app to achieve. The development process is continuous – it does not stop, even after the first version of your app is done.

Engage Mobile Solutions is the creator of this site. We are a mobile application strategy, development, and marketing company that is fully committed to helping our Chicago clients achieve success. Check us out at


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