In Chicago, everyone is talking about mobile marketing and the effect it has on a company’s general marketing plan. If a company dives into mobile marketing just because it is the “new thing” and seems like the right way to turn, they are applying it for the wrong reasons. Mobile marketing should be purposeful and just one part of the company’s general marketing plan.
By running Internet ads, creating targeting pay-per-click (PPC) ads, printing ads in the local newspaper, creating telemarketing campaigns, or sending advertisements in the mail, marketers used to be able to stay afloat. However, that is not possible today. Your company must have a marketing plan in order to keep the interest of your target market.
Some mobile marketing strategies include:
- QR codes
- Push notifications
- Text messaging/SMS programs
- Mobile websites
- Mobile commerce
- Mobile apps
Successful companies use a combination of strategies. This is how companies become successful in today’s fast-paced mobile environment. Partnering with an expert developer will help you reach your goals. It is important to have a trusted partner with the experience and knowledge that it takes to jump-start your company’s new mobile marketing plan.
Engage Mobile Solutions is the creator of this site. We are a mobile app strategy, development and marketing company that is fully committed to helping our Chicago clients reach their goals. Check us out at EngageMobile.com.